In an attempt to capture the success and rise of the Fear Of God's presences?. Creative director Jerry Lorenzo has followed SS20 release, which sold out rapidly online, with the ESSENTIALS line. It is marketed as everyday wear at an affordable price point and, of course, the products remain focused on quality and fit. However, the overall creative approach is pared back, targeting the line to a wider audience.
The range is comprised of sweats, knits, tracksuits, polos, outer jackets and shorts. The silhouettes are designed for comfort above all, while not lacking in stylish appeal. The whole range transitions from soft whites through to grey blends and finally navy. It's clear they have taken careful consideration when selecting fabrication. The greys and navy pop while maintaining wearable appeal.
The collection’s name ESSENTIALS is used as a design icon. The logo does not overpower each piece, but rather adds value as a Fear Of God icon.
The price of this collection is right on the money as well. The whole range is priced from around the USD $120 mark (AUD $165), meaning this reach is highly marketable to the everyday fashion consumer. Allowing for customers entering the luxury streetwear space to gain a footing with ESSENTIALS items in their wardrobe to build from.
Browse the full collection here.