The Seventh Collection has positioned Fear of God (FOG) to be the best lead-in luxury menswear.
Following the release of the ESSENTIALS line that opened Fear of God to a wider luxury market in affordable luxury casual wear. The brand has now claimed a name as a full-scale luxury brand with The Seventh Collection. Fear of God, known for its effortless luxury streetwear and minimalist modern sneaker designs. Has recently dropped its first full-scale collection and permanently introduced three new categories to the brand's experience: tailoring, knitwear and accessories.
The collection has been dubbed a coming of age story, one that has been two years in the making. The essence of maturing has definitely been instilled in the Seventh Collection’s release and is the distinction between the brand’s emerging and current status. The addition to the Fear of God experience aligns with the company’s trajectory and has staked a claim for Jerry Lorenzo commencing a leading menswear house.
Finally, this release seems to be the link we needed between contemporary streetwear and luxury tailoring. Forging a new direction for the modern man and striking a balance between style and functionality. Seamless, trans-seasonal and timeless is a hard combination to achieve in menswear. But this collection has managed to achieve these hallmarks by building on their LA expertise in denim, jersey, and french terry, and following the brand’s legacy of producing quality streetwear. FOG looked to the leaders in tailoring and hardware, Italian ateliers. Lorenzo’s collaborated with Ermenegildo Zegna establishing a solid base within the tailoring space. Meanwhile, he was sourcing tailors to partner with for the Seventh Collection.
Firstly, the collection is a mark of elevation of the American luxury style. Secondly, It instils the fit and relaxed vibe of the All American wardrobe in a luxury offering. This collection from Fear of God has cemented the brands position in the luxury market. Finally, bridging the gap between luxury streetwear and the traditional values of luxury tailoring. It is a mark of perfection.